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A short time later, Camel launched its healthful properties campaign, which promised renewed energy

However, upon pointing out that since Joes reintroduction into Camels advertisements, the underage market jumped to 61%, Camel was forced to permanently withdraw the character in 1997

Upon the 75th anniversary of Camel, McCann-Erickson advertising agency decided to reintroduce Old Joe in the Smooth Character campaign

During the mid-1940s, Camel claimed it had conducted an independent poll among thousands of physicians, which revealed that the majority of doctors who smoked preferred Camels over the other brands

Camel Cigarettes came into almost immediate success after the tobacco company marketed the product in advance, rolling out The Camels are Coming campaign that was meant as a teaser to pique the publics interest in the product